Frequently Asked Questions

Thoora is a new and unique service that helps people discover the news attracting the most attention within social and traditional media. In real-time, Thoora identifies the most interesting stories by exploring the entire blogosphere, Twitter and nearly 5,000 traditional media sources to determine the stories attracting the most blog posts, comments, tweets, and news coverage. Thoora then clusters the strongest “signals” from each media “silo” – blogs, Twitter and traditional media – to put the spotlight on the stories that people are really talking about.

Thoora’s approach to collecting and displaying the most interesting stories is based on what is implicitly happening within social and traditional media – blog posts, comments, Twitter updates and news articles – rather than voting or link analysis. We take into account millions of voices rather than relying on a few editors or A-List bloggers to determine the most important stories. Thoora’s approach is unbiased and uncurated.

As a result, we take into account all parts of the social and traditional media ecosystem, including the “Long Tail” that features voices that otherwise would not be heard.

As well, Thoora provides a rich and complete view about a particular story by giving people access to news articles, the most interesting blog posts, comments and relevant Twitter updates.

Thoora discovers the most talked about stories by using a proprietary and cutting-edge filtering, clustering and ranking algorithm to explore the entire blogosphere, Twitter and thousands of traditional media sources. We then identify the strongest “signals” from the blogosphere (blogs and comments), Twitter and traditional media, cluster these signals together, and then rank stories based on how much reaction a story generates.

Thoora gather information by using RSS feeds provided by blogs and the Web sites of traditional media sources.

Since our database was created in March 2009, we have indexed 81 million blogs. In total, Thoora is indexing and collecting content from about 720,000 blog posts a day.

You can submit your blog url to be added to our index here.

No. Thoora takes an automated, uncurated and unbiased approach to determine the news worth talking about. In real-time, our technology explores three content “silos” – blogs, Twitter and traditional media – to discover what the most people are talking about. We’re interested in stories attracting the most interest and buzz, regardless of who wrote them.

Yes. You can leave a comment by clicking on the “Discuss” tab when looking at a story.

You can do searches on Thoora for specific keywords to find the news that interests you.

After you log in, you’ll see Thoora’s home page, which displays the stories attracting the most attention today, as well as the top stories from the past week. To get more information about a particular story, click on the large arrow. This takes you to the story’s “home page” where you can see how much activity (news articles, blog post, comments and tweets) the story has attracted. You can click through to the story itself, check out related blog posts, Twitter updates, similar stories and photographs. You can also leave a comment about the story.

The idea for Thoora emerged after Chul Lee, Kyu Lee and Byron Ma realized there wasn't a service to effectively aggregate and search blogs to provide a complete view of what was happening within the blogosphere. As the idea evolved, they decided to also take into account traditional media sources to provide people with a unique and relevant take on the news generating the most buzz and attention.

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